Jodie Heisner

Bottomline Media Coaching

Business Communication
By Jodie Heisner

Jodie Heisner

Submitted by Jodie Heisner

When communicating in business many tend to get wrapped up in nerves. Whether you are just doing a little networking, trying to close a deal with a new client, make a killer presentation, or effectively share advice on a TV news program, business communication is filled with pressure.

Here are some of our top tips for effective communication.

  • Remember, it’s not about you, it’s ALL about them. It doesn’t matter if you are presenting to an audience or meeting a new client, the focus needs to start with them. Many traditionally want to start with their own resume or credentials, but that is a big mistake. Start by asking a question about them. If you are doing a presentation you might list some reasons they are there today (problems you are going to help them solve).
  • Tell A Story. As humans we are drawn into a good story. Instead of loading up on facts and figures, tell me a story that I can relate to; it could be a hypothetical story or a true story of a past client. If I can see/hear how you will help me through a real life scenario, I have a better grasp of what the results will be. A story beats stats any day.
  • Smile. This sounds simple, but if I could teach a class on smiling, I would! It is HUGE. So many business people believe that to be taken seriously, you have to look serious, all the time. Not true. In fact, the lack of a smile can come across as rude, intimidating, unapproachable, or even mean. I don’t know about you, but I don’t want my clients thinking any of those things about me.
  • Find common ground. We like people who are like us, so what about us is the same? Do we both; Have kids? Bike? Hike? Have pets? Own our own businesses? Once you find that common ground you start to build trust. If you are speaking to an audience/doing an interview you might share something “human” about yourself, something relatable for majority of the audience.

Hope this helps take some of the pressure off, impress some audiences and close some deals!

Have a great May & Happy Mother’s Day to all you Mommies out there.